CURRENT WORKSHOPS
 
 

Agribusiness Management, Marketing, Finance, and Situation & Outlook

Basic Futures and Option Market Education

Computerized Enterprise Budgets

Developing the Georgia Green Industry, Including Turfgrass, Floriculture, and Landscape Horticulture Industries

Grain Market Outlook and Situation

How to Evaluate Alternative Agricultural Enterprises

Marketing Clubs

Market Risk Management

Starting a Cooperative

What is a Fair Land Rental Rate?





Agribusiness Management, Marketing, Finance, and Situation & Outlook
Forrest Stegelin (706-542-0850, or fstegelin@agecon.uga.edu )

Offering a basic PRIMER, focusing on the topics of:

People management (customers, employees, buyers, suppliers, and management)

Resource allocation (use of land, labor, capital and management, including investment, operations, and cash flow analyses)

Informed choices (tools and techniques for problem solving, decision making, policy evaluation, and feasibility analyses)

Marketing (conduct, structure and performance, market analyses, and merchandising and salesmanship)

Economics (the breadth of financial management ($ & ¢) and managerial economics, with emphasis on applications and interpretations or implications)

Risk management (budgeting, probability analysis, forecasting, and situation and outlook)

[Any or all can be provided for a particular segment or industry within the food and/or fiber agribusiness, including the input supply side or the first

handler and value-added side of the farm gate production.]

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Basic Futures and Option Market Education
Forrest Stegelin (706-542-0850, orfstegelin@agecon.uga.edu )

Explanation of the futures and options market and how these marketing tools can be used by Georgia farmers to meet pricing objectives.

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Computerized Enterprise Budgets
Coordinator: John McKissick (jmckissick@agecon.uga.edu)

Extension Agricultural Economics develops and updates basic enterprise budgets for all major and many minor livestock and crops produced in

Georgia.  Training is provided to agents to facilitate use of these budgets when advising their clientele in regard to such decisions as selection of

enterprises, participation in government programs and potential investments.

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Developing the Georgia Green Industry, Including Turfgrass, Floriculture, and Landscape Horticulture Industries
Forrest Stegelin (706-542-0850, or fstegelin@agecon.uga.edu )

Providing the PRIMER (any or all) to the various components of the green or landscape industry:

Retail Nursery and Garden Center Management and Marketing

Landscape Design, Installation and Management Services

Selected Business Management Tools and Techniques for the Landscape and Lawn Maintenance Service Firms

Selling Services Rather Than Products - Keys to Success in the Green Industries

Sod and Turfgrass Production - Finance, Personnel and Marketing Solutions

Establishing and Operating a Container or Field Production Nursery: Requirements and Costs

The Floriculture Industry is a People Business More Than a Botanical Business

GREEN PHARMING - An Alternative for Horticulturalists

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Grain Market Outlook and Situation
Forrest Stegelin (706-542-0850, or fstegelin@agecon.uga.edu )

A look at the current market price situation for grains and oilseeds using supply and demand analysis and futures market price charts. Projections

as to likely price moves over the near and long term. Suggested marketing strategies to use to capture likely price moves.

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How to Evaluate Alternative Agricultural Enterprises
Coordinator: Bill Givan (bgivan@agecon.uga.edu)

A program for individuals or groups to which will lead them through a logical process to evaluate alternative enterprises for their situation. A

discussion will relate to past alternatives, reasons for success or failure. The program does not tell them what enterprises to profitable but it does

give the tools to use to determine that.

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Marketing Clubs
Coordinators: John McKissick (jmckissick@agecon.uga.edu), George Shumaker (shumaker@arches.uga.edu),
Bill Thomas (bthomas@agecon.uga.edu), Don Shurley (donshur@arches.uga.edu)

This program offers a series of educational meetings to farmers to provide training in understanding marketing and using various pricing strategies.

Understanding government programs is also included when applicable.  Participants or “club members” meet on a regular basis to discuss market

situation/outlook and use the skills learned to evaluate marketing alternatives and make decisions.

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Market Risk Management
Forrest Stegelin (706-542-0850, or fstegelin@agecon.uga.edu )

Description and discussion of market risk, means of measurement and strategies for minimizing market risk exposure. Description and discussion of

pricing alternatives and how they relate to risk management.

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Starting a Cooperative
Coordinator: Bill Thomas (bthomas@agecon.uga.edu)

This program is designed to a assist groups in forming a cooperative. A step by step process over a series of meetings is used to help to ensure a

successful organization. One important output will be Articles of Incorporation and By-laws for the cooperative.

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What is a Fair Land Rental Rate?
Coordinator: Bill Givan (bgivan@agecon.uga.edu)

Land rental rates have narrowed the already thin profit margins for many farm enterprises. While renters are faced with reduced possibilities for a

profit, land rentees have land investment costs and alternatives for land use. Attendees are given ways to fairly consider the needs of land owners

and farm operators and to allocate all income and costs.

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