EVALUATING GENERIC PROMOTION PROGRAMS

2/9/01

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Table of Contents

EVALUATING GENERIC PROMOTION PROGRAMS

Evaluating Generic Promotion Programs

Total Per Capita Cheese Sales, U.S., 1975-98

Per Capita Fluid Milk Sales, U.S. 1975-98

Project Objectives of BMC

How Milk Fares in Competitive Universe

How Milk Fares in Competitive Universe

How Milk Fares in Competitive Universe

How Milk Fares in Competitive Universe

Milk’s Availability in MM has Increased, but Still Lags

How Milk Fares in Competitive Universe

How Milk Fares in Competitive Universe

BMC’s Assessment of Milk Marketing Programs

BMC’s Assessment of Milk Marketing Programs

BMC’s Areas of Improvement

BMC’s Areas of Improvement

Author: Bill Thomas

Email: bthomas@agecon.uga.edu

Home Page: http://www.ces.uga.edu/Agriculture/agecon/workshops/sdcmain.htm

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